It’s become something of a cliché that contemporary societies suffer from a trust deficit. Public and private institutions – even science itself – are regarded with suspicion, with sometimes corrosive consequences. There’s certainly no way of designing and implementing a strategy for environmental transition without a minimum basis of trust in its knowledge base and in the institutions responsible for it.
But how does trust actually work? How, in particular, can the level of trust in a particular setting be assessed?
Working with PHGD partner TrustInside, we’re using the proprietary “Tree of Trust” model, developed by Pierre Winicki, to enrich trust concepts and methods and help institutions promote and cultivate trust.